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在受众研究中注重跨学科的研究,早在上个世纪的90年代就开始了。伊利诺斯(Illioios)大学的杰姆斯·海(James Hay)和卡罗莱纳大学的劳瑞·格瑞斯贝格(Larry Grossberge)和奥斯汀大学艾伦·沃特那(Ellen Wartella)等人早在1988年就开始提出了受众研究的“跨学科”(interdisciplinary)的问题,探讨如何以跨学科的视野全面理解受众研究说及其理论问题。他们主编的《阅听人和它的图景》(《THE AUDIENCE AND ITS LANDSCAPE》),汇集了1990 年“走向综合、全面的阅听人理论”学会上许多重要
Focusing on interdisciplinary research in audience research began in the 90s of the last century. James Hay of the University of Illinois and Larry Grossberge of the University of Carolina and Ellen Wartella of the University of Austin, among others As early as 1988, the topic of “interdisciplinary” in audience research began to be explored, and a comprehensive understanding of audience research and its theoretical issues was discussed in an interdisciplinary perspective. Their chief editor, THE AUDIENCE AND ITS LANDSCAPE, brought together many of the important “societal and comprehensive reader theory” lectures of 1990