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中国传统文化源远流长,传统文化符号作为其中的重要组成部分,对视觉传达设计有着重要的借鉴意义。文章阐述了传统文化符号在视觉传达设计中的应用,并提出完善高校课程、开展有深度的设计活动、建立中国传统文化符号组织、挖掘传统文化符号的精神内涵等建议,以期促进视觉传达设计的良好发展。
Traditional Chinese culture has a long history. Traditional cultural symbols, as one of the most important components, have important implications for visual communication design. The article expounds the application of traditional cultural symbols in visual communication design, and puts forward some suggestions such as perfecting the curriculum in colleges and universities, carrying out in-depth design activities, establishing the traditional Chinese cultural symbols, and excavating the spiritual connotation of traditional cultural symbols in order to promote visual communication design Good development.