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山东青岛海尔集团,经过16年的不懈努力,从一个亏损147万元的集体小厂,发展成为一个充满活力的国际化、现代化大型企业集团。海尔的成功举世瞩目。中宜部、国家经贸委提出宣传学习海尔的先进经验,连日来中央各大媒体竞相报道了海尔的成功奥秘。学海尔究竟学什么?针对广大读者普通关心的问题,我们将近两年对海尔跟踪研究的部分成果组织成文,以期在“入世”大门即将敞开之际,为政府决策者、经济工作者和企业经营者提供参考和借鉴。
Shandong Qingdao Haier Group, after 16 years of unremitting efforts, from a collective small factory with a loss of 1.47 million yuan, has developed into a dynamic internationalized, modern large-scale enterprise group. Haier’s success has attracted worldwide attention. The Ministry of Economy, Trade and Industry of China and Yemen proposed to promote Haier’s advanced experience. In the past few days, the major media of the Central Government have been competing to cover the secret of Haier’s success. What did Haier learn from? In response to the general concerns of readers, we have organized and documented some of the results of Haier’s tracking research in the past two years in order to manage government policy makers, economic workers, and companies when the WTO entry is about to open. Provide reference and reference.