名人报道如何出新出彩虽是老话题,却仍有新动作。本文以纪念中国共产党成立95周年央视特别节目《誓言》系列中对茅以升的报道为例,从疑问是新知的基础、紧扣主题结构故事、放眼全国找人找物、不带预设地采访倾听及有情感的表达几个方面进行梳理,并通过对比修改前后的文稿,提出新闻人物报道以故事语态表达和经由发现带入报道会产生更强烈的吸引力。 Celebrity reports on how to make a new color Although the old topic, but there are still new moves. Taking the coverage of Mao Yisheng in the “Oath” series of the special CCTV program on the 95th anniversary of the founding of the Chinese Communist Party as an example, this article takes the case of Mao Yisheng as an example. From the perspective of the new knowledge, closely linked to the theme structure and stories, Interviews listening and emotional expression of several aspects of combing, and by comparing the revised before and after the manuscript, put forward the story of news stories to express the story and through the discovery into the report have a more attractive.