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品牌标志作为品牌形象中的核心要素,其视觉造型多数是以简洁明了、易记忆的特征来展现。几何图形恰好拥有这种特质。可是怎样才能设计出优秀的几何图形,来满足大众的审美。基于此目的,通过对比品牌标志中几何图形的造型方式得出,其造型方式有:“重复构成”“渐变组合”“多种造型组合”“切割重组”等四种基本方式。这些研究成果,可帮助我们了解造型方法的异同点,为我国设计师提供一些具有实用价值的研究成果,作为设计时的参考资料。
As a core element in the brand image, the brand logo is mostly presented in a concise and easy-to-remember way. Geometries happen to have this trait. But how to design excellent geometry to meet the public’s aesthetic. For this purpose, by comparing the geometric shapes of the brand logo, the modeling methods are as follows: “Repeat Composition”, “Gradient Combination”, “Multiple Shape Combination”, “Cutting Restructuring” The basic way. These research results, can help us understand the similarities and differences modeling methods for our designers to provide some practical research results, as a reference for design.