当代人的市场人格是其在市场经济环境下存在的资格和品格,属于客观自发型的、实然人格;当代人的道德人格是一个人作为道德主体的资格和品格,属于自觉型、应然人格。“市场人格”和“道德人格”的完善对于当代人是不可分离的,应把完善其市场人格与完善其道德人格紧密结合起来,使其相得益彰、协调共进。 The contemporary market personality is its qualifications and character under the market economy environment, which belongs to the objective spontaneous and actual personality. The moral personality of the contemporary is the qualification and character of a person as the moral subject, which belongs to the conscious type. Personality. The perfection of “market personality” and “moral personality” are inseparable to contemporary people. They should be closely integrated with perfecting their market morality and perfecting their moral personality so that they complement each other and coordinate with each other.