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北京天坛家具公司,连续五年居全国同行业经营规模第一位,全国家具制造业利税十强企业。 天坛牌家具,“北京市名牌产品”;天坛牌商标,北京市工商局命名为“著名商标”;产品销往全国28个省、市、自治区,远销海外40多个国家和地区。 北京天坛家具公司,作为拥有自营出口权的综合性家具制造企业,已连续八年主要经济指标递增20％;1994年完成销售额3.2亿元,自营出口额220万美元,实现利税2228万元;1995年销售额将突破4亿元。 在激烈的市场竞争中,北京天坛家具公司何以得到令人称羡的成就,为什么能始终处于领先地位? 公司有关领导说:关键是企业综合管理的结果,尤其得利于坚持狠抓开拓市场,挖掘潜在购买力,不断提高营销管理水平。
Beijing Tiantan Furniture Co., Ltd., ranks first in the nation’s scale of operation in the same industry for five consecutive years, and is the top ten enterprise in the national furniture manufacturing industry. Tiantan brand furniture, “Beijing famous brand products”; Tiantan brand trademarks, Beijing Industry and Commerce Bureau named “famous brand”; products are sold to 28 provinces, municipalities and autonomous regions, and exported to over 40 overseas countries and regions. Beijing Tiantan Furniture Company, as a comprehensive furniture manufacturing enterprise with self-export rights, has been increasing its main economic indicators by 20% for eight consecutive years. In 1994, it achieved sales of 320 million yuan, self-export volume of 2.2 million US dollars, and profits and taxes of 22.28 million yuan. Yuan; sales in 1995 will exceed 400 million yuan. In the fierce market competition, why does Beijing Tiantan Furniture Company get the embarrassing achievements, why can it always be in a leading position? The company’s relevant leaders said: The key is the result of comprehensive management of the enterprise, and in particular it is beneficial to persist in vigorously exploiting the market and tap potential. Purchasing power, and constantly improve the level of marketing management.