一个成功品牌的创立,通常需要花几年甚至更长的时间,“万宝路”、“可口可乐”、“松下”、“日立”等一些国际上的大公司,都无一例外地走过了一段段艰辛的旅途,而“白加黑”,却是个难得的幸运儿,从去年11月投放市场到今年4月底的180天时间里,“白加黑”已投放市场4万箱,创造产值1.6亿元,占全国感冒类药市场份额的15%,“白加黑”,正进军于全国感冒类药的第一品牌。功夫下在成名之前 The creation of a successful brand usually takes a few years or even longer. Some international companies, such as Marlboro, Coca-Cola, Panasonic and Hitachi, have all passed through without exception. The hard journey, but “white and black,” is a rare and fortunate one. From November last year when the market was launched to the end of April this year, 180 days, “white plus black” has been put on the market 40,000 boxes, creating a production value of 160 million. Yuan, which accounts for 15% of the market share of the cold medicines in the country, is “white plus black” and is marching into the nation’s first brand of cold medicine. Kung fu before becoming famous