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对于一个企业来讲,需要掌握的市场信息是多方面的,但主要包括以下几方面: 一、目标市场信息。包括目标市场中的消费者的需求、潜在需求,消费者构成、分布,消费者购买动机、风俗、习惯和心理,购买意向和行动;消费者的购买方式,消费者的购买能力和投向,影响消费者行为的社会因素,家庭消费以及目标市场的容量等; 二、市场组织信息。包括市场结构、市场功能、市场区划、市场细分化等; 三、商品信息。包括商品结构、性能、质量、技术服务,商品的“寿命周期”,商品履盖率,新产品的开发和商品竞争形势、销售机会等;
For an enterprise, the market information that needs to be mastered is multi-faceted, but it mainly includes the following aspects: 1. Target market information. Including consumer demand, potential demand in the target market, consumer composition, distribution, consumer purchase motivation, customs, habits and psychology, purchase intentions and actions; consumer purchase methods, consumer purchasing ability and investment direction, and influence Social factors of consumer behavior, family consumption, and the capacity of the target market; Second, market organization information. Including market structure, market function, market division, market segmentation, etc. Third, commodity information. Including commodity structure, performance, quality, technical services, commodity “life cycle”, commodity coverage rate, new product development, product competition, sales opportunities, etc.;