心理失衡和语言吸引──广告创意评析凌云广告旨在对消费者进行心理渗透。其作用于消费者的心理过程可分为“引起注意—产生兴趣一激发欲望一促成购买“四个环节。“引起注意”是实现广告目标的第一步，亦是广告成败的关键。缺乏吸引力的广告，无法将消费者的无意注意转向... Mental Imbalance and Language Attraction: An Analysis of Advertising Creativity Lingyun Advertising aims at the psychological penetration of consumers. The psychological process that acts on consumers can be divided into four parts: “Attracting Attention - Producing Interest, Inspiring Desire, Promoting Purchase,”. “Attention” is the first step in achieving advertising goals and is also the key to the success of advertising. Unattractive ads can’t turn consumers’ unintentional attention to...