企业文化是企业在各种经济活动和社会活动中,所实施的和实际表现出来的以文化取胜的整体竞争意识。为了达到这一目的,所进行的一系列调查分析、设计制作及实施的活动就是企业文化策划。企业处于行业生命周期的不同阶段具有不同的企业竞争战略,企业文化建设的内容和形式要适应企业生命周期的不同阶段,并为企业的竞争战略服务。 Corporate culture is the overall competitive awareness that the company has implemented and actually demonstrated in various economic activities and social activities. In order to achieve this goal, a series of investigation, analysis, design, and implementation activities are corporate cultural planning. Companies at different stages of the industry life cycle have different corporate competition strategies. The content and form of corporate culture construction must adapt to different stages of the company’s life cycle and serve the company’s competitive strategy.