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网络文学的兴盛使网络文学的新媒介特点和其文学性的异化引起了批评界的广泛关注。人们注意到了网络文学的生产和流通中诸如内容媚俗、格调不高、人文精神缺失等诸种乱象层出不穷。这些网络文学审美内涵的缺失的症候出现的深层原因在于:由于阅读方式的嬗变,导致网络文学传统诗性特质失落;文学生产过程中的利益驱动使网络文学与文学性渐行渐远;加之监管机制顶层制度设计的不科学导致对网络文学生产与流通过程的监管乏力。如果网络文学长期沉溺于单纯追求商业利润最大化的欲望写作的怪圈之中而不能自拔,其发展前景堪忧。在传播学理论的烛照之下,不难发现增强网络文学审美内涵需要做好以下三方面的工作:网络作者自身素质的提升,网络文学批评队伍的建设、整个文化创意产业激励机制的创新。
The rise of internet literature has caused the new media features of internet literature and the alienation of its literary genre, which have aroused widespread concern in critics. People noticed that chaos such as content kitsch, style is not high, lack of humanistic spirit and other chaos emerge in the production and circulation of online literature. The underlying causes of the lack of symptoms in these online literary aesthetics are: the loss of the traditional poetic qualities of online literature due to the change of reading style; the interest driven in the process of literary production so as to make the online literature and literary nature go away; The Unscientific Design of the Top System of Mechanism Causes Weak Supervision on the Process of Network Literature Production and Circulation. If cyber literature has long been addicted to being unable to extricate itself from the craze of desire writing that simply pursues the maximization of commercial profits, its development prospects are dire. Under the candlelight of the theory of communication, it is not difficult to find that enhancing the aesthetic connotation of cyber-literature needs to do the following three aspects: raising the quality of network authors themselves, constructing the ranks of cyber-literary criticism, and innovating the incentive mechanism of the whole cultural and creative industry.