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2011年“小恩爱”APP的出现开创了情侣私密社交平台的先河,在业界普遍不看好私密社交的情况下,“小恩爱”却逐渐地占据了社交APP市场的重要部分,并在同类平台中遥遥领先。然而目前关于情侣私密社交平台的研究却寥寥无几。由此,本文提出研究问题——“小恩爱”为何能在情侣私密社交平台领域独领风骚?其运营模式相比于同类指数排名第二的“微爱”有何优劣?情侣私密社交平台要如何进一步占领市场?为探究问题的答案,本文从用户服务模式、盈利模式、市场推广模式三个角度将其与“微爱”APP进行优劣对比,并从中发现目前情侣私密社交平台在运营中存在的三个共性问题,从这三方面出发为情侣私密社交平台的运营模式提出完善路径。
In 2011, the appearance of “Little Grace” APP has created a precedent for couples’ intimate social networking platform. In the industry generally not optimistic about private social circumstances, “Little Grace” gradually occupy an important part of the social APP market, and In the same platform ahead. However, few studies have been conducted on the intimate social networking platform for couples. As a result, this paper puts forward the research question - why does “Little Grace” dominate the couple’s private social platform and what is the pros and cons of its mode of operation compared with that of “We love”, which is second in class? How to further occupy the market? In order to explore the answer to the question, this paper compares the pros and cons of APP with “We love” APP from three aspects: user service mode, profit mode and marketing mode, Three common problems existed in the operation of couples ’intimate social platforms. From these three aspects, they propose a perfect path for the operation modes of couples’ intimate social platforms.