“媒体融合”包括一切媒介及其有关要素的结合、汇聚,不仅包括媒介形态的融合,还包括媒介功能、传播手段、组织结构等要素的融合。“媒体融合”是信息传输通道的多元化下的新作业模式,是把报纸、电视台、电台等传统媒体,与互联网、手机、手持智能终端等新兴媒体传播通道有效结合起来,资源共享,集中处理,衍生出不同形式的信息产品,然后通过不同的平台传播给受众。媒体融合是信息时代背景下一种媒 “Media Convergence ” includes the combination and aggregation of all media and its related elements. It includes not only the integration of media forms but also the integration of media functions, means of communication and organizational structure. “Media Fusion ” is a new mode of operation under diversified channels of information transmission. It effectively combines traditional media such as newspapers, television stations and radio stations with new media channels such as the Internet, mobile phones and handheld smart terminals to share resources, Centralized processing, derived from different forms of information products, and then spread to different audiences through different platforms. Media convergence is a medium in the information age