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当前的全球金融危机使我国的实体经济陷入困境,尤其是产品附加价值较低的大量民营经济遭受重创。民营经济是一个国家经济活力和就业增长的源泉,提升民营企业的竞争优势也是应对金融危机、扩大内需的当务之急。基于价值链视角,可以为民营企业分析自身的优势、挖掘自身的潜力,进而为采取正确的策略提升竞争优势奠定基础,引导民营企业从追求利润最大转变为追求价值增值最大,强调价值管理,塑造竞争优势。
The current global financial crisis has put China’s real economy in such a predicament that the mass private economy, which has a lower added value, has been hit hard. The private economy is a source of economic vitality and employment growth in a country. To enhance the competitive advantage of private enterprises is also a top priority for tackling the financial crisis and expanding domestic demand. Based on the perspective of the value chain, private enterprises can analyze their own advantages and tap their own potentials, so as to lay the foundation for adopting correct strategies to enhance their competitive advantages. Private enterprises can be guided from the pursuit of profit maximization to the pursuit of maximizing value added, emphasizing value management and shaping Competitive Advantage.