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非物质文化遗产不仅具有稀缺珍贵性的价值属性,更具有民间大众文化的文化属性。她的保护与传承更宜采用生产性保护之路,使其以活态的形式存在于人们的精神生活之中。在文化产业发展的大背景下,出身大众、源自生活的吴歌要保持大众和民间的性格,融入现代科技元素,积极适应市场需求和引导消费,将吴歌艺术的内容与现代生活方式和生活内容相结合,借助文化产业发展模式,紧扣艺术产品创造、产品开发、产业融合、产业体系构建几个关键环节,传承和创新并重,传承传播吴歌音乐文化,推动文化产业发展。
Intangible cultural heritage not only has the value of rare and valuable properties, but also has the cultural attributes of popular culture. Her protection and inheritance should adopt a more protective approach to productive protection, making it live in people’s spiritual life. In the context of the development of cultural industries, Wu Ge, a popular source of life, must maintain the character of the general public and the community, integrate elements of modern science and technology, actively adapt to the market demand and guide consumption, integrate the content of Wu Song’s art with modern lifestyles and With the help of the mode of cultural industry development, it closely links to the key links such as creation of art products, product development, industrial integration and industrial system construction. Both inheritance and innovation are equally emphasized, and the music culture of Wuge is handed down and spread to promote the development of cultural industry.