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现代消费生活就象一个大舞台,人们的消费不再仅仅局限于满足温饱这个层次,而是向多样化和个性化发展。舞台上的主角就是消费者,他们根据自己的剧本进行演出,以表现自己的形象和宣扬自己的价值观,向他人展示自己在某一方面的魅力。生活价值的比重已经从物质转移到了心理,人们是透过物质来寻找潜在的精神价值。人们生活的舞台由下列要素构成:第一,作为主角的自我;第二,人们周围
Modern consumer life is like a big stage. People’s consumption is no longer confined to satisfying the level of food and clothing, but to diversification and individualization. The protagonist on the stage is the consumer. They perform according to their own scripts to express their own image and promote their own values, and show others their own charm in a certain area. The proportion of the value of life has shifted from material to psychological, and people are looking for potential spiritual values through the material. The stage of people’s lives consists of the following elements: first, the self as the protagonist; second, the people around