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品牌:戴尔危机性质:质量危机和信任危机危机指数:4.0案例六案例描述:2006年初,来自英国的媒体消息称,一台戴尔笔记本电脑突然爆炸起火。消息在媒体、消费者中引起了巨大的反响。戴
Brand: Dell Crisis: Quality Crisis and Crisis of Crisis Crisis Index: 4.0 Case 6 Case Description: In early 2006, media sources from the United Kingdom said that a Dell laptop suddenly exploded and caught fire. The news has aroused great repercussions among the media and consumers. wore