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随着信息技术的高速发展,商务智能已成为现代企业投资决策、市场开拓和运营优化的一项重要商业技术。丰富的互联网和移动平台应用实践更为中国各种制造和服务型企业以及政府提升办公效率提供了发展机遇。企业高管们需要深刻地认识到:数据的意义并不仅限于收集的数量有多大,而在于如何“物尽其用”。如何将信息优势和数据挖掘技术有效应用于企业智能运营、营销领域,是数字商
With the rapid development of information technology, business intelligence has become an important commercial technology for modern enterprises to make investment decisions, market exploration and operation optimization. The rich Internet and mobile platform application practice provides opportunities for development for various manufacturing and service-oriented enterprises in China and for the government to enhance office efficiency. Executives need to be profoundly aware that the meaning of data is not limited to how much it is collected, but rather how it is best used. How to apply information superiority and data mining technology effectively in the area of enterprise intelligent operation and marketing is the number