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近年来,随着国家经济环境日趋完善,以及国家大力倡导的自主创业的背景下,市场营销专业收到越来越多学生的青睐,而对于高校的市场营销专业的教学来说,也面临着很多的压力及挑战。本科的市场营销专业是一门基础性的营销专业课程,更具操作性和实践性,且需要时刻更新教育观念、改善实践性教学的条件、丰富实践性教学环节,从教学各个角度推进质量控制研究,才能提升教学的水平,提高教学质量和学生的实际工作能力。
In recent years, with the gradual improvement of the national economic environment, as well as the country strongly advocated the background of self-employed, marketing professionals receive more and more students of all ages, but also for college marketing professional teaching, is also facing A lot of pressure and challenge. Undergraduate marketing is a basic marketing professional courses, more operational and practical, and the need to constantly update the concept of education, improve the conditions for practical teaching, enrich practical teaching links, from all aspects of teaching and promote quality control Research, can improve the level of teaching, improve teaching quality and students’ practical ability.