产品分销存在两种模式,一种是产品不经过任何外部经销商、直接面向零售前端进行销售的深度分销,另一种是依赖经销商、不直接面向零售前端的浅度分销。对于煤炭企业来说,深度分销和浅度分销模式并存。一些大型的国有煤炭企业多采用深度分销模式,而一些小煤窑或小企业往往采用浅 There are two modes of product distribution, one is the deep distribution of the product directly to the retail front without any external distributors, and the other is the reliance on the distributors, not the shallow distribution directly facing the retail front. For coal companies, the depth of distribution and shallow distribution mode co-exist. Some large-scale state-owned coal enterprises use the more in-depth distribution model, while some small coal mines or small enterprises often adopt shallow