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在电力营销中,要想提高工作效率必须建立数据分析系统,帮助市场营销部门直观、清晰、全面了解和分析各分县局销售情况。销售数据的分析系统包括两大方面:一是实时监控,每天可以通过简洁的数据反映掌握各部门的销售指标是否正常,建立预警机制,在销售危机萌芽时能及时应对;二是月度分析,客观公正地评价基层的业绩,导入竞争机制,同时使营销人员不但关注销售数量,而且关心销售质量。
In power marketing, in order to improve work efficiency, a data analysis system must be established to help the marketing department intuitively, clearly and comprehensively understand and analyze the sales of the sub-county offices. Analysis of sales data system includes two aspects: First, real-time monitoring, daily data can be reflected through concise grasp of the various departments sales indicators are normal, the establishment of early warning mechanism, the sales crisis in time to deal with timely; second is the monthly analysis, objective Fairly assess the performance of the grass-roots level, the introduction of competition mechanisms, while enabling marketers not only concerned about the sales volume, but also concerned about the quality of sales.