节目定位“在广播窄播化、频道专业化、栏目听众细分化的今天显得尤其重要。节目定位准确，跟听众结缘，听众就喜欢听，节目有号召力。反之，结果只能事半功倍。一、给受众群定位老年节目的基本听众是老年人勿庸置疑。但在以前，我们办节目的宗旨着眼于反映市、区的老龄工作，传 Program positioning ”Narrowcasting in the radio, channel specialization, column listener segmentation today is particularly important.Program positioning accurate, with the listeners, the audience likes to listen, the program has the appeal .On the contrary, the result can only do more with less. First, giving audiences the basic audience for targeting elderly programs is beyond doubt, but in the past, the purpose of our programs was to look at aging jobs in cities and districts.