湖南省溆浦县拥有着独天独厚的自然环境十分优越,这里的农作物和经济作物的品种十分丰富,特别是溆浦县片片桔,其产品的品牌价值远远不及其他地区同类产品或则国际同类产品。其最主要原因没有认清楚品牌对其产品的重要性。只顾眼前的利益,其加工和销售方式还停留在过时或者落后的状态中,所以研究溆浦县中小型企业产品的品牌设计,对于当前新的经济市场形式下,如何实现产品销售最佳方式的重新认识是有一定价值的。 Xupu County, Hunan Province has a unique natural environment is very advantageous, where the crops and cash crops is very rich in variety, especially Xupu patch orange, the brand value of their products is far less than similar products in other regions or International similar products. Its main reason did not recognize the importance of the brand on their products. Only the immediate interests, its processing and sales remain in the outdated or backward state, so the study of small and medium-sized enterprises in Xupu County, brand design, the current form of the new economic market, how to achieve the best way of selling products Re-understanding is of some value.