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爱德曼先生于2013年1月15日辞世,享年92岁。作为行业先驱,他以更为开阔的视野,为公关事业注入了新的创想。他队为相比于花哨且昂贵的广告,公关可以帮助公司更有效地提升声誉和品牌。他是公关浪潮的开启者。如今,美国从事公关工作的人数是记者的六倍,有些人觉得这个数量太大了。这个局面与1952年丹尼尔·爱德曼在芝加哥开创公关公司的时候大相径庭。当时公关工作基本就是为总裁写写发言稿、发发新闻稿、请记者吃吃饭。爱德曼先生于2013年1月15日辞世,享年92岁。作为行业先驱,他以更为开阔的视野,为公关事业注入了新的创想。他认为相比于花哨且昂贵的广告,公关可以帮助公司更有效地提升声誉和品牌。他创立了包括从危机管理到政治游说等各类业务的现代公关行业,其经历在弗朗茨·威斯纳的新书《爱德曼与公关的崛起》中得以详述。在为当时具有革命性的新产品托尼家用卷发工具包做的宣传中,爱德曼先生以一场作秀初试牛刀,稳占报纸头
Mr. Edemann died on January 15, 2013, at the age of 92. As a pioneer in the industry, he broadened his horizon and injected new ideas into public relations. With his team’s fancy and expensive ads, PR can help companies improve their reputation and brand more effectively. He is the opener of PR wave. Today, the number of public relations workers in the United States is six times that of reporters. Some people think this amount is too large. This situation is quite different from when Daniel Edelman opened a public relations firm in Chicago in 1952. At that time, the basic work of public relations was to write a speech for the president, send out a press release, and invite reporters to eat. Mr. Edemann died on January 15, 2013, at the age of 92. As a pioneer in the industry, he broadened his horizon and injected new ideas into public relations. He believes that PR can help companies improve reputation and brand more effectively than fancy and expensive ads. He founded the modern PR industry that encompassed everything from crisis management to political lobbying, and his experience is described in detail in Franz Weisner’s new book, The Emancipation of Man and PR. In a promotional campaign for the then-new, revolutionary Tony Hair Curler Kit, Mr. Edelman used a show of first-time choppers and newspaper heads