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网络媒体的公益性在中国现代化与信息化加速进行的当前尤其具有特殊的意义。网络媒体可以利用网络先进平台拓展自身的公益性,这集中表现为传播先进中国文化、树立优秀民族精神、弘扬社会正气、整合社会资源、履行社会责任等。在这方面,特别是在建立健康的公共空间和拓展网络的公益特征方面,与其他兄弟网站一样,央视国际网络也进行了许多有益的尝试和探索。
The commonweal nature of online media is of particular significance in the current era of accelerating modernization and informatization in China. The online media can utilize the advanced platform of the Internet to expand its own public welfare. This shows that it spreads the advanced Chinese culture, fosters the excellent national spirit, promotes social integrity, integrates social resources and fulfills social responsibilities. In this regard, CCTV’s international network, like other sister websites, has also made many useful attempts and explorations, especially in establishing healthy public spaces and expanding the public interest characteristics of the Internet.