名牌,当今市场的通行证。抢占名牌制高点,是众多企业的成功之路。但是,从一般品牌到名牌毕竟有一段艰难之路,因此,众多的企业品牌尚未达到胜利的彼岸。现实向我们提出了一个难题:不是名牌怎畅销?在天择经济研究所咨询的众多生产性企业中,虽然不乏知名的大企业,但大多数企业及其产品在市场上是没有什么知名度的。在我们介入这 Famous brand, the pass of today’s market. To seize brand-name commanding heights is the road to success for many companies. However, from the general brand to the brand name after all, there is a difficult road, therefore, many corporate brands have not yet reached the other side of victory. The reality has presented us with a difficult problem: How is not the best selling of brand names? Among the many productive enterprises consulted by the Tianze Economic Research Institute, although there are many well-known big companies, most companies and their products are not well known in the market. In our intervention