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随着我国政府“互联网+”战略的持续推进,加强信息化建设水平和应用能力成为各行各业的共识,具体到电力营销行业,对于整合营销资源、优化营销管理水平都具有非常重要的意义,本文从电力营销信息化相关概念的介绍为切入点,简要的介绍了加强相关营销信息化建设水平的重要意义和不足之处,并以此给出了相应的建设策略,即以信息平台建设为基础、创新管理模式和人才专业技术能力的培养为手段,进行综合性的电力营销信息化建设。希望通过本文能为我国电力行业的现代化快速发展的提供一定的参考。
With the government of our country “Internet + ” strategy continues to promote, strengthen the level of information technology and application capabilities has become the consensus of all walks of life, specifically to the power marketing industry, for integrated marketing resources, optimize marketing management level is very important Significance, this article from the introduction of the relevant concepts of power marketing information as a starting point, briefly introduced the importance of strengthening the level of relevant marketing information construction and inadequacies, and gives the corresponding construction strategy, that is, information platform Construction-based, innovative management and professional skills training personnel as a means of conducting a comprehensive electricity marketing information construction. I hope this article can provide a reference for the rapid development of China’s power industry modernization.