在商品经济飞速发展的今天,大多数新兴品牌逐渐取代老字号品牌,在商品市场中逐渐占领了重要地位,老字号品牌瑞蚨祥要想在21世纪焕发新活力,就必须加强品牌传播,树立企业形象;传承经典,凸显特色;大胆创新,引领时尚。只有这样才能在如此激烈的品牌竞争中独占鳌头,长期立于不败之地。 Today, with the rapid development of commodity economy, most emerging brands gradually replace the old brands and gradually occupy an important position in the commodity market. If the old brand Ruixiangxiang wants to rejuvenate the new vitality in the 21st century, it must strengthen brand communication and establish a corporate image ; Heritage classic, highlighting the characteristics of bold innovation, leading the fashion. Only in this way in such a fierce brand competition come out on top, long-term invincible.