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交通广播是近年来异军突起的广播专业媒体。随着媒体竞争的日趋激烈,交通广播也面临严峻的挑战。作为城市交通广播,具有地域接近性的优势,但也不能盲目乐观,而应应居安思危,不断改革创新,如此才能在激烈的媒体竞争中立于不败之地。绍兴交通广播在这方面进行了一些探索,取得了一些成效。
Traffic radio is a rapidly growing radio professional media in recent years. With the increasingly fierce media competition, traffic radio is also facing serious challenges. As an urban traffic radio, it has the advantages of geographical proximity. However, it should not be blindly optimistic. Instead, it should take precautions in time to face up to the situation and constantly innovate and innovate in order to stay invincible in the fierce media competition. Shaoxing Traffic Radio made some explorations in this respect and achieved some success.