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2014年1~10月,中国吸尘器市场整体销售规模稳步上涨,在这背后却是线上市场火爆增长和线下市场继续下跌的巨大反差。回看过往,2013年上半年线下市场的零售量一度增长,而2014年上半年线下市场增速明显放缓;2013年下半年至今,线上市场突然发力,市场强势复苏,在商家和消费者对线上市场持续疯狂的背后,是线下市场零售量再度下跌的苦楚。捷孚凯(Gf K中国)全国市场零售推算数据显示,2014年前三季度,中国吸尘器整体市场零售量同比增长76%,零售额同比增长64%。2012~2014年中国吸尘器整体市场零售额对比可见图1。
From January to October 2014, the overall sales volume of the vacuum cleaner market in China steadily rose behind the huge contrast between the hot growth in the online market and the continued drop in the offline market. Looking back, the retail sales of the offline market increased for the first time in the first half of 2013, while the growth of the offline market in the first half of 2014 markedly slowed down. From the second half of 2013 to the present, the online market suddenly took power and the market recovered strongly. At the merchant And consumers continue to be crazy on the online market behind the line is the retail market again the pain of decline. According to GfK China’s national market retail projections, in the first three quarters of 2014, total retail sales of vacuum cleaners in China increased by 76% YoY and retail sales increased by 64% YoY. 2012 ~ 2014 China vacuum cleaner overall market comparison of retail sales can be seen in Figure 1.