从2008年奥运的申办、筹备、组织到召开整个过程来看,北京奥运会确实成了企业社会责任的“催化剂”。它所倡导的“绿色奥运、人文奥运、科技奥运”汇聚起来,铸就了新的“责任奥运”。除了奥运赞助商们,许多非奥运赞助企业也都肩负起奥运的社会责任,以弘扬奥林匹克精神、展示良好的中国 From the bid invitation, preparation and organization of the 2008 Olympic Games to the convening of the whole process, the Beijing Olympic Games has indeed become the “catalyst” for corporate social responsibility. It advocates “green Olympics, humanistic Olympics, science and technology Olympics ” together, created a new “responsible Olympics.” In addition to the Olympic sponsors, many non-Olympic sponsors also shoulder the social responsibility of the Olympic Games in order to promote the Olympic spirit and showcase good China