当人类有了简单的实物交换,以实物示人,以口头吆喝,告诉他人自己的物品的品质,这就应该是最早的商品广告了。 有赖于传媒、特别是电视传媒的发达,广告业有了广阔的表演舞台。当今,几乎每日每时每刻都有五花八门的广告接踵拥向电视荧屏,展示自己的姿容……但是,目前我国有不少电视商品广告,姿容并不佼好,对观 When humans have a simple exchange of barter, showing people in kind, shouting and telling others the quality of their own belongings, this should be the first commercial advertisement. Thanks to the development of the media, especially the television media, the advertising industry has a vast performance stage. Nowadays, almost every day and every moment of a wide variety of ads one after another toward the TV screen to show their posture ... ... However, there are many TV commercials in China, the appearance is not outstanding, the concept of