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日前,我县教育局隆重推出首届学校教育项目品牌评选,我校项目“儿童阅读”承蒙厚爱,被评为县首届十大教育项目品牌。在准备与实践过程中,对学校教育品牌有了一些碎片式想法,产生一些肤浅认识。诉诸笔端,旨在抛砖引玉。一、何为学校教育品牌“品牌”是商业用语,从一般意义上讲,品牌是一个名称、名词、标记、符号或图案设计,或是它们的组合。其目的是识别某一或某类事物,并使之与其他事物区别开来。企业领域内的品牌,是消费者对产品、符号、企业实力等的感觉,是企业与消费者之间的一种关系,是企业所有或某一部分在消费者心中的投影。
Recently, our county Board of Education grandly launched the first school education project brand selection, our school project “Children’s Reading ” Thanks to love, was named the county’s first ten education project brand. In the preparation and practice of the school education brand has some fragmented ideas, resulting in some superficial understanding. Resort to writing, designed to start a discussion. First, what is the school education brand “brand ” is a commercial term, in the general sense, the brand is a name, noun, tag, symbol or pattern design, or a combination of them. Its purpose is to identify something or something and to distinguish it from something else. Brand in the field of enterprise is the feeling of consumers on products, symbols, strength of enterprises, etc. It is a kind of relationship between enterprises and consumers, and a projection of all or a part of the enterprises in consumers’ minds.