在现代社会,大众传媒以其难以察觉的穿透力和广阔的地域覆盖能力,加上不同媒体形式与工具的整合运用,使政府领导者公共活动不可避免地受到媒体的影响和改变。领导者及相关工作人员往往会基于政府公共传播过程的需要,根据现代传媒手段的特点与要求,对领导者的政治人格形象进行维 In modern society, the mass media, with its imperceptible penetrating power and vast geographical coverage capability, combined with the integrated application of different media forms and tools, inevitably affected and changed the public activities of government leaders inevitably. Based on the needs of the public communication process of the government, leaders and related staffs often carry out the maintenance of the leader’s political personality according to the characteristics and requirements of modern media means