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当第三次工业革命、3D打印、创客等热词蜂拥而至时,中国制造似乎将迎来新的辉煌时代,但对很多代工制造商而言,那些多年沉疴的旧疾并未走远。这里有产业迁移之殇,像阿迪达斯这样的国际品牌已经关闭了在中国的最后一个代工厂,将其向成本更低的地方转移,而高端制造已成回迁欧美本土的趋势;这里还有利润之殇,一个标价3000元的COACH包,代工者仅能赚到20元,类似的数据已屡见不鲜;更致命的问题在于品牌之殇,没有自有品牌即无溢价能力,也无法真正掌控话语权。就在几个月前,著名经济评论人叶檀发出了这样的慨叹:富士康危机是中国所有代工企业的危机。
When the third industrial revolution, 3D printing, makers and other hot words rushed in, Chinese manufacturing seems to usher in a new era of glory, but for many OEM manufacturers, those old diseases that have been plagued for years have not gone. far. There is a paradigm shift in the industry. International brands such as Adidas have closed down the last foundry in China and moved it to lower-cost places. High-end manufacturing has already become a trend of relocating to Europe and the United States; there is also profit here. Alas, a COACH package priced at 3,000 yuan, OEMs can only make 20 yuan, similar data have been common; the more fatal problem lies in the brand reputation, there is no own brand that is no premium, can not really control the right to speak . Just a few months ago, the famous economic commentator Ye Tan issued this lament: The Foxconn crisis is a crisis for all Chinese OEM companies.