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国内外理论界对出口营销渠道的研究大都是从一般的角度出发来研究企业的出口营销渠道策略,很少有专门针对钢材贸易企业的出口营销具体渠道模式方面的研究。
At home and abroad, most of the studies on export marketing channels in China and abroad have studied the export marketing channels of enterprises from a general perspective. However, there are few researches on the specific channel models of export marketing specifically for steel trading enterprises.