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如果说,“亚细亚”最初的成功是一个“误会”的话,那么,“亚细亚”走上连锁经营之路,就是一个更大的误会。 这个更大的误会,由以下12个或大或小的误会构成及延续。
If the initial success of “Asia” is a “misunderstanding”, then it is a bigger misunderstanding that “Asia” will be embarked on the road to chain management. This greater misunderstanding consists of and follows the 12 major or minor misunderstandings below.