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资本运作是在成熟良好的经济环境中和规模化的产业领域内，灵活的企业积聚发展资金，壮大自身实力的必经之途。从经济学的角度来讲，资本运作是指以投资为手段，以股权为出发点，去博取优势产业里的高额利润，实现资本的快速增殖和回报①。随着我国出版业的发展和加入WTO后国际
Capital operation is a well-established economic environment and a large-scale industrial field. Flexible enterprises must accumulate funds necessary for their development and strengthen their own strength. From an economic point of view, capital operation refers to the investment as a means to equity as a starting point to win high profits in the dominant industries, to achieve rapid capital growth and return ①. With the development of our publishing industry and joining the WTO after the international