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本文将品牌形象与整合营销传播相结合,提出了品牌形象的二维多层次整合营销传播模型。模型来源于实践,较好的阐述了整合营销传播理论在品牌形象方面的应用。
This article combines the brand image and integrated marketing communication, and proposes a two-dimensional multi-level integrated marketing communication model of brand image. The model comes from practice, which expounds well the application of integrated marketing communication theory in brand image.