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媒体传播是构建优质“同城化”形象的重要手段。本文运用文化话语研究的方法,以314篇宁镇扬“同城化”的国内相关报道为分析语料,从话语主体、话语渠道和话语内容三个角度剖析并反思了过去4年国内各种媒体对宁镇扬“同城化”形象的传播现状。研究发现,在媒体的报道与评论中,“同城化”的最终受益群体始终处于沉默状态;话语传播渠道在多样性和利用度上都有很大不足;传播内容的设置既不能反映宁镇扬“同城化”的全貌,也无法突出其特色。针对这些不足,为改善宁镇扬“同城化”的传播效果,本文建议相关部门应立即正视形象传播对推进“同城化”工程的重要意义,迅速架构起立体化的媒体传播体系,在各类相关报道和评论中增加“同城化”受益群体的话语参与度,同时充实完善媒体传播的具体内容。
Media dissemination is an important means of building a good image of “same city”. This article uses the method of cultural discourse research to analyze the corpus from the domestic reports of 314 Zhen Ning Yang “cityscape ”, from the perspectives of subject, discourse channels and discourse content of the past three years, Media on the town of Ning Yang “city of the city ” image of the spread of the status quo. The study found that in the media coverage and commentary, the ultimate beneficiary group of “city-to-city” has always been in a state of silence; the channel of discourse transmission has great deficiencies in diversity and utilization; the setting of the dissemination content can neither reflect nor Town Yang “city of ” the whole picture, also can not highlight its characteristics. In response to these deficiencies, in order to improve the transmission effect of Ningzhenyang city, this paper suggests that relevant departments should immediately address the importance of image communication in advancing the “city-to-city” project and rapidly construct a three-dimensional media communication system , In all kinds of related reports and comments to increase the “city” "beneficiary groups ’discourse participation, and enrich and perfect the specific content of media communication.