美国销售专家拉里·莱特说得好：“拥有市场将比拥有工厂更为重要，而市场的唯一办法是拥有占统治地位的品牌。”这就是说，提高自己产品的知名度、美誉度，实施企业名牌战略，掌握创名牌的办法和技巧，是提高企业市场竞争力的主要法宝。 Larry Wright, a US sales expert, puts it well: “Having a market will be more important than owning a factory, and the only way to be in the market is to have a dominant brand.” This means increasing the visibility, reputation, and implementation of your product Enterprise brand strategy, master brand-name approach and skills, is to enhance the competitiveness of enterprises market the main magic weapon.