德国是世界上主要的出口国家之一。如果以全球市场占有率来衡量一个公司国际化的能力,德国最强大的出口者,当属那些默默无闻的中型企业,诸如库隆斯、威宁、好尼、海门等公司。在德国,像这类名不见经传的中型企业为数甚多,却都各自有其世界市场。其市场占有率往往比最强劲的对手高出四五倍。德国中型企业成功秘诀主要有以下五点:力量集中。德国中型企业家自知资源有限,极力避免力量分散,产销多集中在少数几项产品或单一产品上,致力照顾小市场,接近顾客,深入了解 Germany is one of the major exporters in the world. If one measures the internationalization of a company by its global market share, the strongest exporters in Germany come from those obscure medium-sized companies such as Kurons, Weining, Haarle, Haimen and others. In Germany, there are so many medium-sized companies that are unknown to the public, but each has its own world market. Its market share is often four or five times higher than its most aggressive counterparts. The key to successful German midsize businesses is the following: Empowerment. German medium-sized entrepreneurs know that resources are limited, strongly avoid the dispersion of power, production and sales are more concentrated in a few products or a single product, is committed to taking care of small markets, close to customers, in-depth understanding