相比当今的互联网和移动互联网环境,过去的品牌建设在未来有以下几个方面的无效:首先,“王婆式”的品牌建设理念无效。过去的市场环境是信息不发达,企业与消费者之间存在信息不对称,也就是“从南京到北京,买方没有卖方精(明)”。在随时随地可以“百度”的时代,信息不对称的局面消失了。企业的品牌推广再想利用这一环境不可能了。在顾客主权时代,企业的品牌建设必须从“王婆式”的推销观念,转变为“插 Compared with today’s Internet and mobile Internet environment, the past, the brand building in the future in the following areas are ineffective: First, ”Wang Po style “ concept of brand building is invalid. In the past, the market environment was underdeveloped with asymmetric information between enterprises and consumers, that is, ”From Nanjing to Beijing, the buyer did not have a seller’s sellers.“ Anytime, anywhere you can ”Baidu “ era, the situation of asymmetric information disappeared. Corporate branding again think this environment can not be used. In the era of customer sovereignty, the brand building of the enterprise must be changed from the promotion concept of ”Wang Po“ to ”