在“便宜有好货”的声誉下,红星二锅头顺利占领低端市场,并成为2002年的全国销量冠军和大城市居民自用酒的首选品牌,冲出了各种杂牌“二锅头”的包围圈;随后,红星二锅头高举“长城、烤鸭、二锅头”的京味文化大旗,在高档礼品酒市场跑马圈地,进行二次突围。2003年上半年,红星新推出的高档珍品二锅头销售额已达数千万元。 Under the prestige of “cheap and good goods”, Red Star Erguotou successfully occupied the low-end market and became the first choice brand of national sales champion and metropolitan residents for personal use in 2002. Out of all kinds of brand names, “Erguotou” ; Then, the Red Star Erguotou held high the “Beijing Great Wall, Roast Duck, Erguotou” Beijing Culture Flag, in the high-end gift wine market staking their horses, the second breakthrough. In the first half of 2003, Hongxing newly launched high-end treasures Erguotou sales have reached tens of millions of dollars.