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上篇巨人广告终止发布今年5月下旬,珠海巨人公司以令人瞠目的规模与密度在全国省级以上报纸上推出了名为“巨人健康大行动”的系列广告。当轰炸机、坦克、炸弹、军鞋等具有强烈视觉冲击力的画面出现在各大报纸上,引起了许多人的议论和猜忌。7月10日,国家工商行政管理局广告监督警理司称,这些广告造成了不良的社会效果和政治影响。随即发布紧急通知暂停发布“巨人系列广告”。至此,巨人公司斥资两千万元人
In the last part of this year, Giants Advertising ceased publishing. In late May of this year, Zhuhai Giants launched a series of advertisements called Giant Health Action in provincial newspapers nationwide with impressive scale and density. When bombers, tanks, bombs, military shoes and other images with strong visual impact appeared in major newspapers, it caused many people’s arguments and suspicions. On July 10, the Advertising Supervision Department of the State Administration for Industry and Commerce stated that these advertisements have caused adverse social and political influence. An emergency notice was issued to suspend the release of “Giant”. At this point, giant company spent 20 million yuan