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作为一个普通消费者,我对现代广告的认识也是先感性后理性。1995年2月的一天,当我把正在实施的《广告法》放到现实生活中去比照时,发觉有些广告已病入膏肓。病症之一:现代广告的小农意识广告业的发展与一个国家的文明程度、经济发展紧密相关。这几年,随着改革开放的不断深入,广告业的发展日新月异,势头强劲。但是,由于中国广告业的不成熟和尚未形成自己的个性,它更多的时候,显得鱼龙混杂,良莠不分。我们一边看到现代广告的高科技化,一边又看到现代广告的“小农意识”。
As an ordinary consumer, my understanding of modern advertising is also post-perceptual rationality. One day in February 1995, when I put the implementation of the “Advertising Law” in real life and compared it, I noticed that some advertisements were already ill. One of the illnesses: The awareness of small farmers in modern advertising The development of the advertising industry is closely related to the civilization and economic development of a country. In recent years, with the continuous deepening of reform and opening up, the development of the advertising industry is changing with each passing day, and the momentum is strong. However, due to the immaturity of China’s advertising industry and the fact that it has not yet formed its own personality, it appears more often than not, but it is a matter of fact. While we see the high-techization of modern advertising, we also see the “smallholder consciousness” of modern advertising.