走基层、转作文、改文风,巩固壮大积极健康向上的主流思想舆论,是当前媒体着力研究的主要工作,目的就是要把党和政府的声音传播好,把当代社会的主流展示好,把人民群众的心声反映好。通过结合石家庄广播电视台的“走转改”活动,从3个方面论述了如何强化责任意识,提高媒体的传播力、公信力和影响力。 It is the main task for the media to focus its efforts on the study of the current situation that the grassroots, the government, the government, and the government should be consolidated. It aims to spread the voice of the party and government well, display the mainstream of contemporary society well, The voice of the masses reflected well. By combining with the activities of “walking change” in Shijiazhuang Radio and Television Station, this article discusses how to strengthen the sense of responsibility and improve the media’s communication, credibility and influence from three aspects.