如今的网络处于大数据网络时代,网络舆情发展迅速,其利弊在发展的过程中体现出来。错误的网络舆情将对于社会造成负面的影响,并引发一系列的社会问题。对于信息传播迅速迅速提高的今天,我们应该认识到网络舆情的性质与特点,才能对网络舆情进行有效管理,并对舆论的发展导向作出科学的预测,从而为我们社会的发展服务。 Nowadays the network is in the era of big data network, the network public opinion develops rapidly, and its advantages and disadvantages are reflected in the process of development. Wrong network public opinion will have a negative impact on society and lead to a series of social problems. As for the rapid and rapid increase of information dissemination, we should recognize the nature and characteristics of the network public opinion in order to effectively manage the network public opinion and make a scientific prediction of the development direction of public opinion so as to serve the development of our society.