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现代演出行业的市场营销要求演出企业创作出适销对路的艺术产品,制定合理的价格,使目标客户获得其所需的演出产品。促销是通过人员和非人员的方法告知观众,传播演出信息,使观众对演出产生兴趣和好感,吸引观众观看演出的活动。目的是引起观众对演出的注意和兴趣,激发观众的购买欲望,加速潜在观众购买行为。
Marketing of modern show industry requires performance companies to create marketable art products, set a reasonable price, so that target customers get the performance products they need. The promotion is to inform the audience by means of personnel and non-personnel, to disseminate the performance information so as to make the audience interested in the performance and good impression, and to attract the audience to watch the performance. The purpose is to arouse the audience’s attention and interest in the performance, stimulate the audience’s desire to purchase, and accelerate the purchase of potential audiences.